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Hello! I am Arifa - A UX Designer providing tailored solutions to everyday problems. Drawing insight from experience in Marketing and Psychology, I empathize with users to brand and design emotional experiences. 

Navy Blue Chalk Illustrations Thanksgivi

FLCAS

Website Redesign

 

User Research | Usability Testing

 Persona Development | Style Guide 

  Site Mapping | User Flows 

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Theta Connect

Application & Portal 

   

User Research | Journey Mapping

Persona Development | Service Design 

 Usability Testing

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AC Portal & Website

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User Research | Use Cases 

Prototyping | 

   Usability Testing | Brand Design 

Coming Soon

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CTC Website

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User Research | Competitive Analysis | Prototyping | Usability Testing

Coming Soon

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DC311

Application Redesign

 

User Research | Card Sorting | Journey Mapping | Persona Development

 Service Design

 UI Design Concepts

 

Landing Page 

Onboarding Screens | Logo & Icon Designs | Application & Website Concepts 

           

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